Study on user stickiness of Ximalaya APP Based on basic analysis of SPSS

With the development of network technology, traditional radio station began to have a new opportunities, mobile Internet come out. The audience can listen in different use scenarios such as listening devices, smart vehicle devices and so on. In August 2012, Himalaya FM build an online audio sharing platform. Today, Ximalaya is firmly ranked largest number users platform China. As 2019, apps more than 600 million active 80 monthly users, but how enhance user engagement, improve activity usage duration still very important issue operation process. This paper mainly explores factors influencing stickiness uses literature research method questionnaire survey analyze sample through SPSS data analysis. In-depth analysis including their behavior characteristics, attitude influence, quantitative methods affecting stickiness.